Thursday 12 November 2015

Fendi and Marni as my new fashion discovery

From my last visit to Chiswick car boots sale which is hold every first sunday of the month I have brought few iconic designer items. I have bought two Ted Baker bags which one I have showed before. The second one is a red-pinky leather bow small tote. The colour is between red and pink I would say coral to be the most correct in the description. Perfect size to keep all the essential and very handy to have the long strap to have choice if wanted carry over the chest like the messenger type. The bag  match my dark red Isabel Marant sneakers but is just bit lighter. The bag also suit nicely my Fendi Made in Italy silk blouse with black transparent part over the shoulders. The top is unusual as has got matching buttons on the back of it instead of front. Lovely and light luxurious fabric which should be  obvious for such high designer clothing class.








Replay jeans with Fendi silk top with bag bugs eyes iconic pattern  and Ted Baker bow leather bag.

An Authentic Denim Heritage:
"Jeans are more than just a piece of clothing. They do not only last for a season. Jeans blend with the body, are moulded by the body into an indissoluble whole, becoming one with the wearer in a sublime symbiosis. Jeans reflect just who we are - slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold. This is why they're so sexy.

This is why they're still so rebellious, still a symbol of dressing and thinking outside the box. Above all, this is what makes them so unique. No two pairs are ever the same, just as no two people are ever the same. Yet there's nothing haute couture or high class about jeans. They're democratic. Jeans are perhaps the only truly successful alchemy of the individual and the universal, because every pair exclusively mirrors and represents the wearer - just like a strand of DNA."
Let's share like usual on my blog some short stories about the interesting fashion brands which deserve for a little attention and discover them deeper .
Replay was
Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector. The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men's, women's and children's casual wear, accessories and footwear. It trades under the brands REPLAY, REPLAY&SONS, WE ARE REPLAY, RED SEAL and WHITE SEAL.
Other brand extension projects like EYEWEAR and the Replay PERFUME lines are assigned to License partners. The company's mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products; the skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group.
Expansion into new markets and increasing control of the distribution network are key strategic objectives for Fashion Box as well as product vision. At present, Fashion Box operates in all European markets and in the Middle East, Asia America and Africa in over 50 countries.
The wholesale distribution network has 5,000 sales outlets with 220 retail stores.
2009 total annual sales amount to 272 million euros and exports account for 85% of the turnover. Since 2010, Equibox Holding SpA, a company controlled by Matteo and Massimo Sinigaglia, has been Fashion Box SpA's majority shareholder and the Buziol family, the long-standing partner, its minority shareholder (49%).

Replay clothing oozes Italian style. This chic, contemporary and versatile collection of casual wear has everything for the modern woman and man who knows that looking good is all about choosing a quality brand. Replay has long been associated with producing some of the best denim in the world and when you see the collection we have available we think you will agree. Whether your fit is skinny, boyfriend, slouch or bootleg, there is a cut to suit all styles and tastes. Team your favourite jeans from the Replay clothing range with a statement t-shirt or a crisp cotton shirt and you are ready to do your thing in style, with confidence and looking your best.

Looking and being casual doesn't mean you can't look smart, and with Replay clothing every item is tailored to perfection and made from quality fabrics. The result is a look that doesn't try too hard but which will certainly get you noticed. Replay clothing has enjoyed many years of popularity and continues to be the favourite. Perhaps it's the cut of the denim, the way the jeans fit perfectly or perhaps it's Replay's talent for getting their collections just right, time and time again. And Replay clothing doesn't stop at denim. Soft jersey dresses, cosy hoodie tops and sharp jackets will ensure you always have the right Replay clothing on hand when you need to look good. 

MINE REPLAY IS LUX SKINNY STUDED POCKET AND DISTRESSED
Add some bling to your skinny jean look and wear these skinny Replay Luz jeans in distressed blue. The five pocket design jeans with zip fly feature silver stud detailing around the front pockets. Brand details include a black and white brand tape on the waistband, a red R on the rear right pocket, a striped diagonal patch with silver metal tab on the left pocket and a red thread around the front belt loop.

Fendi began its life in 1925 in Via del Plebiscito, Rome. A small fur and leather shop run by Edoardo and Adele Fendi, the label carved out a reputation throughout the 20th century for its stunning Italian accessories, leather goods and ready-to-wear apparel. Today, with legendary designer Karl Lagerfeld at the helm, it continues to be lauded by critics throughout the world.

Fendi tops are a celebration of classic style interjected with the avant-garde. Expect unique shapes, contrasting textures and bold colors from these exciting shirts and blouses.

“Whatever Fendi does it must be distinguishable… it must stand apart… it must have it’s own identity” Paola Fendi

The history of Fendi began in a corner of the Piazza Venezia in Rome in 1918. Inspired by the traditional craftsmanship techniques of Roman master saddlers, young entrepreneur Adele Casagrande launched her own leather workshop. In 1925 she married Eduardo Fendi, and the couple opened a small boutique next door, moving into the rooms above the shop. Between 1931 and 1940, Adele gave birth to five daughters: Paola, Anna, Franca, Carla and Alda.

The sisters were a permanent fixture at the atelier from birth, with Adele tucking them up into lace-lined drawers among the handbags for naps. Speaking about her childhood, Carla Fendi told WWD “Accessories were our first toys”. All five sisters were working alongside their parents in the family business by the time they were teenagers.

In 1964, the sisters opened an office on the via Borgognona in Rome, and installed a large picture of their mother in the entrance. The following year, they began working with Karl Lagerfeld, who alongside the sisters, helped to propel the brand into the luxury fashion powerhouse it is today. During this time, one of the first company logos: the famous black and brown double ‘F’ , was also created.

In 1977, the house introduced a line of ready-to-wear, known a ‘365 – a dress for every day of the year, for a woman who wants her fur and purse to match her dress’, and 1978 they launched a line of shoes produced by Diego Della Valle.

When Adele died in 1978, each of the five Fendi sisters took over a different part of the business. Paola was in charge of furs, Anna leather goods, Franca handled customer relations, Carla coordinated the business and Alda was responsible for sales.

The 1980s saw a period of considerable expansion for the house. The sisters opened stores and boutiques around the globe, and the Fendi logo was bestowed upon everything from sweaters to home decor. By 1990, they had introduced their first men’s perfume and ready-to-wear lines.

The brand gained cult status, however, in 1997 when they introduced a series of handbags, which included the Fendi ‘Baguette’. Designed by Silvia Venturini Fendi (Anna’s daughter), and inspired by French bread, the ‘it’ bag was seen adorning the arms of celebrities such as Madonna, Julia Roberts, Naomi Campbell and Gwyneth Paltrow.

Like her mother before her, Silvia was brought up in the fold of the family business. By the age of six she had walked a fashion runway and been photographed for an ad campaign. The mini member of the Fendi dynasty was shuttled from Rome to Milan just to get her hair cut. By the age of fifteen, the year her father died, she was catapulted into the job of ruling Rome’s social scene. Karl Lagerfeld said of her “she was a very trendy, very sexy Roman playgirl”. After a stint at college, she landed the job of managing Fendi’s trunk shows, which brought a with it a whirlwind of international travel and social events. Working alongside her sister, Marie Teresa, the girls would travel to New York every season to sell the collection, dining out at Mr. Chow, rollerskating in Fendi cocktail dresses and partying at studio 54.

The five Fendi sisters had 11 children between them, followed by more than 30 grandchildren. There were multiple family members involved in the business before the brand partnered with LVMH and Prada in 1999. Karl Lagerfeld said that “tensions started to rise” within the business in the late 1990s. “Five sisters was too much. And they were not speaking. The husbands were all happy when they sold.”

Today, Silvia is the only family member who remains at Fendi. In 1994 she became creative director of accessories and now also heads up Fendi childrenswear.

Fendi bag bugs eyes pattern and print is an iconic and sophisticated and eye-catching
Ensure your look has a statement focal point with the Bag Bug  from Fendi. An effortlessly stylish way to inject a playful attitude into your look, with this colourful fur trims and an irreverent design which depicts the label’s signature ‘Bag Bugs’ eyes. 
























I am covering myself in Ted Baker black leather long coat with dark red parts along the zip and pockets. Lovely, soft, light leather which match nicely with my Isabel Marant sneakers and Ted Baker bow coral small tote bag.
Here below nice selection of elegant blouses which one is from iconic Fendi as well .




Before the end I would like to introduce my latest bargain. It is an exotic feather hand made bag in Italy by Marni .
Marni is an Italian luxury fashion label founded by Consuelo Castiglioni in 1994, who remains as the label's designer.
The fashion line started in 1994, when Castiglioni became known for her contributions to the design of fur, stemming from her husband's family fur business. At the time, fur was typically designed in an old-fashioned manner, but Castiglioni instead treated it as a normal fabric to make modern, wearable clothing. Her fashion line, named after her sister Marni, grew as her customers needed something to wear under or with their fur.
Today, the company produces ready-to-wear clothing, handbags, jewellery, and eyewear. Jenna Lyons, senior vice president of women's design for J.Crew, attributes Marni's success to the "post-Tom Ford era," saying that women are lately being bold through color, print, and shape rather than through overt sex appeal and are dressing more for other women than for men. Marni launched its first menswear line in Fall 2007, introducing leggings as standalone bottoms for men.
In November 2011, H&M announced a collaboration plan with Marni, to be launched in spring 2012. In 2013, the brand launched its first fragrance, Marni.
By the end of 2012 the majority in Marni was acquired by Renzo Rosso, President of OTB Group, the holding group of Maison Martin Margiela, Viktor & Rolf, Diesel and Staff International. Marni is a luxury brand for discerning women and men who are curious and sophisticated, with a strong identity and personal vision

Marni is a fashion brand of its own kind. Born in 1994 as a family company, its core business focused on Women’s Ready to Wear, Bags and Shoes, it offers also Menswear and Accessories, in addition to lifestyle products like Bijoux, Eyewear, Children’s Wear and Fragrances.
Marni is favoured by a discerning audience of curious and sophisticated women and men, who choose singular visions and the statement of an individual style, elusive and arty, over fast changing fashion. Far from being a diktat, Marni is a range of possibilities, this is how Creative Director Consuelo Castiglioni conceives style. She conveys her personal sense of elegance and experimental approach to materials and colors, and her unique flair for mixing prints and shapes, in collections that are irreverent and emotional.
In an ongoing dialogue with the art world, Consuelo involves artists, both established and up-and-coming, in special projects for both retail and product.
Since 2000, Marni has developed a strong retail presence both offline and online (where it pioneered e-commerce). The brand's flagship stores and shops-in-shop are as innovative, unique and non-standard as the clothes on display. Marni has gained worldwide brand recognition in key specialty stores and in the most important department stores.
Marni’s success is built on a signature that is both elusive and unmistakable. It is a celebration of individuality, instinct and personality, with a sense of pragmatism and borderless artistic invention.

As the creative director of Italian fashion label Marni, Consuelo Castiglioni has won praise for her sophisticated and forward-thinking designs that boast a cult global following and admiration from influential industry insiders. Despite holding no formal education in design, Castiglioni’s sleek silhouettes married with colourful prints and bold textures marked her as one of the most innovative designers within the industry. In 2010, Castiglioni was also named to the 100 Most Creative People in Business list by Fast Company magazine.

A Swiss native, Castiglioni launched Marni in 1994 in collaboration with her business partner and husband Gianni Castiglioni in Milan. Initially founded as a side business of Ciwifurs, the Castiglioni family’s fur business, the label split from the company in 1999, allowing the designer to establish a more fashion forward aesthetic. While fur still features regularly in Marni collections, the brand is more widely known for its creative prints created in collaboration with artists such as photographer Richard Prince, British pop artist Sir Peter Blake and musician Kim Gordon. For Autumn/Winter 2011, Castiglioni also famously partnered with French artist Claude Caillol and British Gary Hume on a range of PVC bags and t-shirts.

With its rising popularity the brand has expanded rapidly in recent years, counting nearly 100 standalone stores in emerging and established markets. Although Marni had remained a family owned business for over 15 years, in December 2012, Castiglioni announced the brand’s sale to OTB Group, owned by Diesel denim founder Renzo Rosso , in order to further their expansion.

Despite the label’s relatively under-the-radar positioning, Castiglioni has atypically eschewed advertising and celebrity placements throughout the brand’s history – the celebrated designer entered into a creative collaboration with H&M for Spring 2012, resulting in a sell-out capsule collection. Castiglioni also unveiled the brand's first venture into fragrance with the launch of the brands first fragrance ‘Marni’ in Berlin in March 2013.














Black, brown and multicolour Marni goose feather embellished tote with multiple interior compartments, wool felt panel at front, side gussets with zip closures and open top. 
From other site is plain, soft and delicate black leather with gold zips from both sites which can expand the size of the bag. Inside the bagis all black and has got few compartments with designer iconic label Marni.
The beauty of this Marni bag has left me captivated. I can’t get over the bold and rich colours- the cascading multi-textural layer of feathers in a combination of royal blue, deep burgundy and a neutral taupe add an exotic flair to this bag.

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